Co-creator of Siri & Grammy-nominated composer pair up to create new AI-music platform

In 2017, Philip Sheppard & Tom Gruber came together with the goal of evolving the idea of what music and audio production could be. The idea originally came to Philip as he took one of his leisurely walks through the woods. Listening to headphones as he sauntered, Philip wondered if it would be possible for his smartphone to produce music that reflected his surroundings and feelings, rather than him choosing his own accompanying soundtrack.

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How to Source (and Retain) Clients Amid COVID-19

Landing new clients amid the coronavirus may not sound easy, but the truth is that now is an excellent time to grow your business. Clients can and do benefit from the services or products you offer right now. Here’s how to source clients and retain them despite the ever-changing economic situation.

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18 Powerful Competitor Research Tools to Crush Your Competition

Tools are only valuable if you put them to use. 2020 is an age of data and resources. You and I have immediate access to an endless supply of information. As you would imagine, there are a plethora of quality competitor research tools available. Some tout their ability to help you discover what tools your competitors are using. Others actually let you spy on the competition directly. Some of the capabilities included in the online competitor analysis tools below will quite literally knock your socks off. Sit back and enjoy the ride.

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Six Product Management Thought Leaders Worth Following

Are you a product person who wants to stay in the know? Have you ever wondered which Product Management blogs to read, or who to follow on Twitter? If so, read on — our team has put together some suggestions to help you grow your product knowledge!

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Best Practices For Product Research

Thorough product research incorporated into the entire development life cycle minimizes risk and maximizes ROI. The data provides valuable insights into customer needs and market opportunities. And when you understand what users actually want — not just what you think they want — you’re more likely to end up with satisfied (and repeat) customers.

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The 4 Minute Guide To Understanding A Lean-Agile Mindset

In the last few decades, “Agile” and “Lean” have become commonplace terms in the world of software development. Agile transformation, though by some deemed only a trend, has proven itself again and again. It’s undeniable, an Agile approach clearly aligns with the basic realities of a successful project. The key to appreciating a Lean-Agile Mindset is first developing a thorough understanding of the history, prevalence, and characteristics of both Agile and Lean Thinking.

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Does The World Need Product Managers Anymore?

Are product managers necessary? It’s a topic of fierce debate. And the answer depends on who you ask. “PMs are obsolete,” one side argues. “They’re expensive and redundant. They increase the distance between customers and developers.” “A project without a product manager is a rudderless ship,” the other side counters. “Without a designated product manager, there’s no focus or consistency. Communication breaks down between design, development, marketing, and internal and external stakeholders. Team members forced to wear multiple hats can’t fully develop their craft.” We argue that the world needs product managers — even if certain projects don’t.

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A Step By Step Guide to Product-Market Validation

Most product ideas sound great when we’ve created them in our minds, but several fail the minute they reach a customer’s hands. Since joining the market with a new product is always a risk, real-life user testing is a critical pre-launch task. Product market validation is about minimizing risk and validating a product concept within its target market.

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5 Mistakes Product Managers Should Never Make

The skills and knowledge required to succeed as a PM are not easily learned. Being a product manager is hard and being a great product manager is even harder. We have a deep respect for PM’s that move product teams to success. How a PM faces challenges, from day to day tasks to high-level product strategy initiatives, makes a profound impact on the long term success or failure of a product.

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Choosing a Mobile App Development Company: 8 Realities No One Talks About

In 2019, worldwide mobile app revenues reached $461.7 billion. By 2023, they are projected to double. The mobile app world is vast and varied. With a little over 200 billion mobile app downloads in 2019 (expected to reach 300 billion downloads by 2023), no one anticipates the development of mobile applications to slow down soon. With so much competition, finding the right mobile app development agency to invest in, is critical to the initial launch and long term success of your mobile app. It is important that you choose a company that has the expertise, talent, and passion, to bring your app idea to the next level. Enjoy our 8 best tips for how to choose the best mobile app development company.

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Should I Hire In-House or Outsource? 13 Smart Questions to Ask

Choosing a high-quality software development team to build the latest mobile or web application your company needs can be stressful. You’ll encounter a myriad of opinions on the topic, many boast about the benefits of outsourcing, many argue that a dedicated team can only be found in house. Considering overall project requirements, budget, and required time to market are among the most important qualifications to evaluate before making a decision.

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11 Product Management and Business Books That Will Transform Your Career

These days, many of us are working from home. Many are experiencing reduced working hours and some are not working at all. However, our situation doesn’t define us, it’s how we handle it that does. This unique time in our lives presents an opportunity for education. We can spend our quarantine hours catching up on episodes of Silicon Valley, or learning and building our knowledge base to be better prepared for the future. We encourage you to choose the later, although a healthy balance of both couldn’t hurt. Our team melded minds and put together a reading list of top books to help you advance your career in product management and business.

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