Users understanding what screen or page they are on at any given time is part of your product's user flow. Knowing where to click is crucial for user experience. People don’t want to search for a button or page element to click on in order to arrive at their intended destination. Whether your users are customers or employees, our strategists, designers, and developers place themselves into your user's shoes and let design thinking guide their way. They identify your user's pain points, how your product can overcome their pain points, what your users need from your product, and, last but not least, what they want from your product. Empathy for your user's wants and needs determines your product adoption and the success of your digital business.
Plus, who doesn't like visually pleasing design? With videos, images, gifs, fonts, components, color, shapes, and combinations of them all, tying these visual design elements together with a simple user flow will earn your product its users just as much as any marketing efforts.