UX Design

Transform your business by delighting your customers.

Conceptualize, create, and validate experiences that delight customers and internal stakeholders alike.
An image showing the process of envisioning, then building, then scaling

Designing for Humans

We believe that business software deserves the user-friendliness and aesthetics of best-in-class consumer apps. That’s why we put users at the heart of our work. Our design process blends user needs with product insight and business objectives to create consistently successful products that people love using.
We bring stakeholders together and focus on understanding your business goals, competitive landscape, and vision in order to identify opportunities and inform a successful product roadmap.
  • Collaborative Discovery
  • Needs Assessment
  • Feature Mapping
  • Journey Mapping
  • Competitive Audit
  • Persona Development
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female coworkers sitting at a table together in a meeting
We help you understand and validate your users’ behaviours, needs, and motivations, in order to evaluate solutions, inspire design, and measure impact.
  • Artifact Analysis
  • Contextual Inquiry
  • Heuristic Analysis
  • User Interviews
  • Stakeholder Interviews
  • Competitive Analysis
  • Ethnographic analysis
  • Usability Testing
  • Persona Research
  • Surveys
Great user experience is about building trust by satisfying real user needs with intuitive, simple, and delightful experiences. We leverage our deep expertise and vast array of UX methodologies to create best-in-class digital products.
  • UX Audit
  • Information Architecture
  • Usability Testing
  • User Flows
  • Wireframing
  • Rapid Prototyping
  • Enterprise UX
ux designers working on wireframes and user journey map
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Interface Design

No product is complete without a functional, beautiful, and responsive interface. Our UI designers employ award-winning creativity and ingenuity to create gorgeous designs that ignite imaginations and inspire curiosity.
  • UI Design
  • UI Audit
  • Design Systems
  • Visual Design
  • Responsive Design
A picture of Dan McManus, CEO of Evosus

“The universal response of our users has been extraordinary because we built a product that is one of a kind. This would have not been possible without Singlemind’s incredible design team.”

Dan McManus
CEO, Evosus

Frequently Asked Questions

UX stands for User Experience design, which is the process of designing a product or service with a focus on the user’s needs and experiences. UI stands for User Interface design, which is the visual and interactive aspect of the design that allows users to interact with the product or service. In summary, UX is focused on the user’s experience, while UI is focused on the product’s interface and visual design. Think of UX as the what that exists within the interface and UI as the how and it’s specific appearance and positioning.

UX design is important for businesses because it helps to create products and services that are tailored to the needs and experiences of users. By focusing on the user’s needs and goals, businesses can create products that are more intuitive and enjoyable to use, which can lead to increased customer satisfaction and loyalty. Additionally, products that are well-designed from a UX perspective are more likely to be successful in the market, as they are more likely to meet the needs and expectations of users. Ultimately, investing in UX design can lead to increased revenue and growth for businesses.

The large majority of our projects begin with a Discovery, where we walk you through our process for understanding the vision you have for your product and how we can be most effective.

Singlemind approaches new projects with a comprehensive Discovery phase, which aims to understand the client’s vision, define project objectives, and outline strategies. Key steps include client onboarding, project definition, stakeholder interviews, market research, user personas, technical assessment, prototype development, and project roadmap creation.

Following the Discovery phase, we transition into Design and Development phases, where we iteratively build and refine the product based on feedback and user testing. Throughout the project, we maintain regular communication and provide progress updates, ensuring transparency and alignment between teams, ultimately delivering a product that exceeds client expectations and makes a meaningful impact.

According to various studies, including a report by Harvard Business Review, more than 84% of digital products fail due to a lack of focus on the user’s needs and experiences. This can result in products that are difficult to use, confusing, or simply do not meet the needs of their intended audience. In addition, a lack of market research and user testing can lead to products that have limited appeal or are simply not needed in the market. Ultimately, investing in UX design and user research can help to mitigate these risks and increase the chances of success for digital products.

Latest Design Thinking

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