To understand User Experience (UX) Design, we must first define what “User Experience” means:
encompasses all aspects of the end-user’s interaction with the company, its services, and its products
Sally took one look at the website and knew she loved the user experience.
User Experience also includes the end-user’s feelings regarding their human-computer interaction, as well as their perception of the utility, efficiency, and usability of the digital product.
User Experience (UX) Design is the process of thoughtfully outlining and designing a product that satisfies the interests, wants, and needs of both the end-user and the product’s business model. Design thinking guides UX Design strategy and implementation by prioritizing tactics for product success, innovating technologies, and the needs of end-users. Blending product research, product strategy, and design, User Experience (UX) Designers constantly consider the feelings that users will experience when interacting with their digital product. For each product that they design and develop, UX Designers must possess immense knowledge of the product’s marketplace, the optimal product feature set, how the product will be assembled, how the product will be used, and how the product will affect their business.
UX Design is used for the development of both physical products and digital products. While UX Design for physical products has its own set of use cases, UX Design for software is typically employed when creating or digital transforming the following:
While numerous factors account for successful UX Design, there are three determinants that are regarded above the rest:
Easy access to information and features is key. Your users should feel that they are intuitively able to interact with each screen and feature of your digital product. You must consider if your users are able to find what they need to interact with quickly and instinctively. Furthermore, the amount of training required to accurately interact with your product (if any) will highly-define its usability.
Crafting a digital product that guides users to their intended action or destination is crucial, but what if your users would prefer other product features or design layouts? This is where user research comes into play. To optimize your product you must properly research your target audience and use the findings to build features and designs tailored to your user’s preferences. While research is the first step here, strategy, testing, and iteration are true cornerstones of successful UX Design. Your audience knows what they want, need, and do not like, so let them influence your product and your product will inspire them.
Successful UX Design effortlessly guides users and consistently speaks to the product, brand, and target audience. It speaks to a narrative that, if followed, will benefit both your users and your business. Only by clearly providing value to your users will your product result in adoption, retention, leads, and sales. You must define your business model and the value of your product from the onset then let this value proposition guide each facet of your product design. Upon adoption, your users must be actively engaged and your product designs must illustrate how your features will benefit them. This will be highly determined in content structure, but if accomplished properly will display itself as if your product is telling a story that will benefit your users upon usage. To attain user adoptions, retention, and conversions, your UX Design must successfully demonstrate your product’s value.
We construct an organized content structure that demonstrates how your users can find what they need. Information Architecture (IA) allows us to understand the possible locations a user may find themselves in and where to pinpoint the features or information they want based on their location.
By defining your user goals, we formulate a narrative that breaks down the steps a user would take to accomplish each task within your product. We then create a visual representation of your user touch points (much like a storyboard), which demonstrates each possible scenario of user interactions with your product.
In partnership with you and influenced by your end-users, we craft a style guide that defines the look, feel, and identity of your product. To maintain consistency in your unique product design, we construct an agreed upon resource detailing your color palette, typography, logo design, imagery, and brand voice.
We generate a preliminary visual layout that represents the skeletal framework of your digital product. While wireframes don’t include styling, color, or graphics, they provide an outline on how content and features will be allocated on your screens and define the prioritization of screen elements.
Piecing together your Visual Designs and User Journey Mapping, we create an interactive prototype that is handed off to you and your team to interact with. During this stage, you’re able to test out your product before it is developed to ensure that it has been drafted as intended and functions to your liking.
The platform’s engaging layout and intuitive functionality earned it a funding boost and a spot in an accelerator. SingleMind earned praise for their friendly attitude, communicative management, and sensible planning. Their open, client-focused approach made them the perfect startup partner… They treated me just as well as their bigger clients and never made me feel any less important.