Transform your business by delighting your customers.
What is “UX”?
Good UX can be a driving force for your business, one that ensures growth across the key metrics that matter to your leadership team and shareholders: users, ARR, retention, profitability, etc.
- encompasses all aspects of the end-user’s interaction with the company, its services, and its products
Sally took one look at the website and knew she loved the user experience.
What is “UX Design”?
All successful products have product-market fit. UX design ensures that your market recognizes and understands that your product can fully satisfy its needs.
Without good UX design, your product will fall short of its full potential.
With good UX design, your product’s growth will accelerate and gain more than its fair share of the market.
Where is UX Design used?
What defines great UX Design?
Our UX Design Process
Our UX design services start with Information Architecture (IA). We build an organized content structure that demonstrates how your users can find what they need. IA allows us to understand the possible locations a user may find themselves and where to pinpoint the features or information they want based on their location.
User Journey Mapping
By defining your user goals, we formulate a narrative that breaks down the steps a user would take to accomplish each task within your product. We then create a visual representation of your user touch points (much like a storyboard), which demonstrates each possible scenario of user interactions with your product.
In partnership with you and influenced by your end-users, we craft a style guide that defines the look, feel, and identity of your product. To maintain consistency in your unique product design, we construct an agreed upon resource detailing your color palette, typography, logo design, imagery, and brand voice.
We generate a preliminary visual layout that represents the skeletal framework of your digital product. While wireframes don’t include styling, color, or graphics, they provide an outline on how content and features will be allocated on your screens and define the prioritization of screen elements.
At this stage, we generate the complete visual layout of your final product. With our design team’s knowledge of device form factors and limitations, your visual designs are drafted to appear as they will in your final product screens.
Piecing together your Visual Designs and User Journey Mapping, we create an interactive prototype that is handed off to you and your team to interact with. During this final stage of our UX design services, you’re able to test out your product before it is developed to ensure that it has been drafted as intended and functions to your liking.