What is a Product Strategy?
Why is strategy important?
How can you ensure a strategy will be effective?
Furthermore, alignment is key. How will your team know what to build and how your product should function? Alignment with your team by way of regular meetings and documentation will help streamline both product management and implementation.
Our Product Strategy Process
This statement serves as the guiding principle which leads all product strategies and efforts. Once established, your vision statement will be socialized across our entire team to be referenced and adhered to in all project decisions. Essentially, this statement is what your product is attempting to achieve and drives all product ideation and implementation.
Based on our research findings, we define your product before it is built. In collaboration with our development team, our UX Design team determines how your interface and feature set will look and feel. In addition to documenting the aesthetics of your product, we also define all touchpoints and user flows to account for both the needs of your users and your business.
With your research findings, product vision statement, and design strategy guiding all development planning efforts, our Lead Architect identifies technologies that will provide the functionality needed to build your product as designed. At this stage, we define all devices, operating systems, graphical interactions, accessibilities, code languages, and frameworks required to create your software.
It’s critical to outline and execute a pre-launch marketing strategy in order to increase the likelihood of product success. We begin by defining your high-level product goals (ie. conversions, users, engagement) and work with you to draft the product launch strategies required to achieve your objectives.
Planning for the long term health of your product is one of our top priorities. We consider all aspects of the product life cycle and outline post-launch product requirements that account for evolving operating systems, new device releases, future feature implementation, and user feedback iterations.