Landing new clients amid the coronavirus may not sound easy, but the truth is that now is an excellent time to grow your business. Clients can and do benefit from the services or products you offer right now. Here’s how to source clients and retain them despite the ever-changing economic situation.
Pivot Your Product or Service
The coronavirus has taught us that being flexible is essential, so whenever possible, try to look at your brand with a fresh perspective:
- Make smart adaptations so your business is more likely to survive.
- Think about onboarding short-term freelancers to help restructure your business for remote success.
- Aim to retain existing customers with coronavirus-specific strategies.
Get Help If You Need It
Not every small business has the resources to survive a pandemic without support — but there are ways to get help when you need it.
- Find ways to cut costs and ride out the coronavirus wave.
- Take advantage of financial resources specifically for small businesses.
- Take steps toward enabling on-demand pay to better support your workers.
Equip Your Office (and Personnel) Appropriately
Setting up a home office might become a necessity, as will managing a remote team.
- Purchase the right equipment so you can handle business matters at home.
- Outfit (and budget for) an appropriate home office workspace.
- Become an effective remote team leader for your telecommuting employees.
- Decide whether to hire in-house or outsource specific business tasks.
While the economy continues to struggle, there are plenty of small businesses that are making things work — the common denominator is their motivation to succeed. And with a positive mindset, a strong team, and the right equipment, your business can survive and even thrive during the shutdown, as well.
Singlemind is proud to be included as one of the Top Digital Agencies Of 2020 according to DesignRush.