What is Product Research?
- the marketing research that provides information on the desired characteristics of a product or service
After completing their initial product research, the support team felt confident they were addressing their users’ concerns.
Why is Product Research important?
In terms of digital product development, product research provides information on the content, user flows, features, and functions that will be of most value to your end users.
What are the results of a successful Research phase?
Our Product Research Process
Competitive Analysis Review
We begin our engagement by reviewing existing products that align with the specifications of your ideated digital product. By analyzing similar products, we are able to identify strengths and weakness in their strategies and leverage existing designs, features, pricing, and audiences to define market opportunities and build a robust product that is unique to your brand.
What makes your product most desirable? What problems does your product solve? In our Business Value Proposition workshops, we partner with you to answer these questions in order to identify product values that should be integrated throughout the software development process.
Software User Personas
In our Customer Experience Workshops, we work with you to define your user personas and how they will interact with your product. Based on your user types, we then produce user journey maps that illustrate what drives your customers. Based on these findings, we build out user flows that align with your customer’s needs at each step of your product’s user experience.
Interviews & User Surveys
In order to validate user and product assumptions, we employ exploratory research tactics with your target audience by way of Interviews and User Surveys. By conducting online surveys, individual in-person interviews, and focus groups, we gather real-world data that helps to either verify hypotheses or supports adjustments to your software designs and features.
After we have accumulated all data from a sufficient sample size, our research lead examines the discoveries and documents inferences. Our team leads collaboratively produce reports outlining all data, inferences, and alterations to product scope, which we then review with you and hand to our design and development teams for reference during implementation.