Featured Case Study

Evosus UX Design Engagement

Evosus has traditionally emphasized functionality over design and user experience. But, when it came time to create a UX design for a new application targeting small pool and spa service businesses, Evosus went searching for a team that could do great UX design work while allowing their in-house team to focus on what they do best without disrupting the core business. The search for a UX design partner led Evosus to Singlemind.
A picture of an Apple iPad, showing off the scheduling view of the Evosus app

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    Setting Up Your Mobile App Analytics Strategy

    As we’ve noted before, it’s critical to keep your mobile app’s lifecycle in mind. The work doesn’t stop post-launch. If you’re serious about gaining traction in the saturated app marketplace, you should be optimizing user acquisition and experience continually. The most useful tool in any developer’s pocket for doing that is analytics, hands-down. That’s no secret and a number of companies have sprung up to address this need, including Flurry, Localytics, and even Google. Getting analytics implemented is a fairly straightforward technical task. Knowing what to measure and how to use that information are much more difficult. If you want to get the most out of mobile app analytics, you need to have a solid measurement strategy in place.

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    1500 881 Singlemind

    Using Random Data in Linux Performance Testing

    A mystery. Let’s say I test network speed by copying two files using scp to a remote server.

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    1500 881 Singlemind

    What Makes a Custom Software Development Project Successful?

    Software has grown into a quarter-trillion dollar industry in the U.S. Yet even with all the money we pour into software, there’s a lot to be desired. Custom software development can fill that gap – but it’s not for the faint of heart. Back in 1995 (ancient, I know, but still relevant), the Standish Group found some discouraging statistics. 31% of software projects get canceled before completion. More than half end up costing 89% more than their original estimates. I have to assume that those figures have gotten better over time. Development tools and processes have advanced while technical expertise has grown and become widespread.

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    1500 881 Singlemind

    5 Mobile App Marketing Tools to Leverage Now

    The explosive growth of mobile app usage signals massive opportunity to be had in the space, but now developers face their biggest challenge yet: app discoverability. Not only do developers have to contend with a rapidly evolving industry; they’re also facing more competition than ever. At one point, the mobile app marketplace was small enough that “if you build it, they will come” still held true. Now, in its current hyper-saturated state, there are no guarantees.

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    1500 881 Singlemind

    System Integration Best Practices: How to Get Systems to Play Nice With Each Other – & With You!

    Successful system integrations are like diplomacy: you need to establish certain things from the start. Like who gets the launch codes? How do we deal with spies? What are we going to do about that militarized cult of personality?

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    1500 881 Singlemind

    How NOT to Make a Mobile App: 13 Mobile App Development Pitfalls

    Every app has a lifecycle. In today’s saturated marketplace, maintaining a high level of quality control through each and every phase is critical to an app’s success. From design to development to marketing and maintenance, there are so many variables that it’s easy to lose sight of the many moving parts that make up the long game. If you don’t want your app to wind up a warning post along the way, be careful to avoid these 13 common pitfalls.

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    1500 881 Singlemind

    UX Design Best Practices: An Iterative Approach

    UX design – or user experience design – is aimed at aligning business goals and user goals as closely as possible in mobile apps, websites and pretty much any product. Good UX design can yield incredible improvements in buyer behavior, lead generation, and visitor engagement. UX design works best when it’s an iterative process. With each iteration, a UX designer can identify new opportunities, respond to changes in business goals and user needs, and adapt to current market trends and advances in technology. Fortunately, developing a repeatable UX design process is not rocket science.

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    1500 881 Singlemind

    4 Proven Mobile App Monetization Strategies

    Competition in the app marketplace is fierce, to say the least. Everyone and their mothers are jumping aboard the mobile app gravy train in hopes of an express ride to the fabled Money Mountain (which was coincidentally built on Minecraft – Pocket Edition). That excitement may be warranted. Mobile app usage has overtaken desktop web browsing and is starting to challenge TV. Consumers now spend over 2 hours in mobile apps each day. That’s up 35% from last year and rapidly approaching the 168 minutes of television the average U.S. consumer watches per day. It’s not so easy, though, to figure out a mobile app monetization strategy.

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    1500 881 Singlemind

    Top 4 Enterprise Application Integration Benefits

    Large companies have always relied – well, for the past few decades, anyway – on software applications to provide critical business services. Everything from customer relationships to business intelligence to supply chains is managed with complex software. Big CRM, SCM and other acronym-monikered software programs bring terrific benefits. They streamline most business processes, enable more robust data collection and analysis, and help people communicate better with colleagues, customers and suppliers.

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    1500 881 Singlemind

    Custom Systems Integration: How to Overcome the 5 Key Challenges to Successful Systems Integration

    Custom systems integration can deliver major benefits for an organization. At the same time, it’s more often than not a very involved undertaking. A few years ago, it was understood that as many as 70 percent of enterprise application integration projects fail, as reported at an EAI Industry Consortium workshop in 2003. Huge advances have been made in cross-application compatibility since that time. The evolution of application programming interfaces (APIs), for example, has doubtless improved the success of custom systems integration projects.

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    1500 881 Singlemind

    Mobile Site vs. Responsive Design: Head-to-Head Comparison of Cost, UX & SEO

    Mobile devices are rapidly becoming the default point of entry for Internet users. For online businesses, the old “adapt or die” adage rings more true every day. The need for mobile-optimized experiences is clear, but there are multiple approaches to consider. The mobile app vs. mobile site debate has recently expanded to include responsive design. Responsive web design adapts the site layout to the viewing environment. Page elements get resized, repositioned, or hidden as browser resolution changes.

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    1500 881 Singlemind

    Drupal-Moodle Integration Provides Seamless eCommerce & Education Functionality

    When we were approached by Kaiser Permanente to create a site that could seamlessly sell and deliver healthcare education, we immediately turned to Drupal and Moodle. Drupal provides a versatile front end that supports eCommerce functionality. Moodle offers peerless management capabilities for creating and delivering course content on the back end. Both are open source, highly flexible, and supported by active communities that regularly contribute to their development.

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    1500 881 Singlemind