Setting Up Your Mobile App Analytics Strategy
As we’ve noted before, it’s critical to keep your mobile app’s lifecycle in mind. The work doesn’t stop post-launch. If you’re serious about gaining traction in the saturated app marketplace, you should be optimizing user acquisition and experience continually. The most useful tool in any developer’s pocket for doing that is analytics, hands-down. That’s no secret and a number of companies have sprung up to address this need, including Flurry, Localytics, and even Google. Getting analytics implemented is a fairly straightforward technical task. Knowing what to measure and how to use that information are much more difficult. If you want to get the most out of mobile app analytics, you need to have a solid measurement strategy in place.
Read more