Digital Technology

In 2017, Philip Sheppard & Tom Gruber came together with the goal of evolving the idea of what music and audio production could be. The idea originally came to Philip as he took one of his leisurely walks through the woods. Listening to headphones as he sauntered, Philip wondered if it would be possible for his smartphone to produce music that reflected his surroundings and feelings, rather than him choosing his own accompanying soundtrack.

Landing new clients amid the coronavirus may not sound easy, but the truth is that now is an excellent time to grow your business. Clients can and do benefit from the services or products you offer right now. Here’s how to source clients and retain them despite the ever-changing economic situation.

Are you a product person who wants to stay in the know? Have you ever wondered which Product Management blogs to read, or who to follow on Twitter? If so, read on — our team has put together some suggestions to help you grow your product knowledge!

Thorough product research incorporated into the entire development life cycle minimizes risk and maximizes ROI. The data provides valuable insights into customer needs and market opportunities. And when you understand what users actually want — not just what you think they want — you’re more likely to end up with satisfied (and repeat) customers.

In the last few decades, “Agile” and “Lean” have become commonplace terms in the world of software development. Agile transformation, though by some deemed only a trend, has proven itself again and again. It’s undeniable, an Agile approach clearly aligns with the basic realities of a successful project. The key to appreciating a Lean-Agile Mindset is first developing a thorough understanding of the history, prevalence, and characteristics of both Agile and Lean Thinking.

Are product managers necessary? It’s a topic of fierce debate. And the answer depends on who you ask. “PMs are obsolete,” one side argues. “They’re expensive and redundant. They increase the distance between customers and developers.” “A project without a product manager is a rudderless ship,” the other side counters. “Without a designated product manager, there’s no focus or consistency. Communication breaks down between design, development, marketing, and internal and external stakeholders. Team members forced to wear multiple hats can’t fully develop their craft.” We argue that the world needs product managers — even if certain projects don’t.

Most product ideas sound great when we’ve created them in our minds, but several fail the minute they reach a customer’s hands. Since joining the market with a new product is always a risk, real-life user testing is a critical pre-launch task. Product market validation is about minimizing risk and validating a product concept within its target market.

The skills and knowledge required to succeed as a PM are not easily learned. Being a product manager is hard and being a great product manager is even harder. We have a deep respect for PM’s that move product teams to success. How a PM faces challenges, from day to day tasks to high-level product strategy initiatives, makes a profound impact on the long term success or failure of a product.