eCommerce, also known as electronic commerce, refers to the process of buying and selling merchandise online and the transactions of the money and data involved. eCommerce consists of any and all transactions of goods or services over the internet.
the business of buying and selling goods and services on the internet
We decided to start an eCommerce website in order to sell our products online.
There are eCommerce solutions for the transactions of physical goods (ie. retail and wholesale websites), digital products (ie. online courses, ebooks), services (ie. SaaS, freelancers), crowdfunding (ie. collection of money for a potential product or service), and subscriptions (ie. online news resources).
eCommerce consists of four main types of online transaction models, including:
B2B eCommerce is an online transaction where one business sells goods or services to another business. This includes wholesale websites where a business can sell wholesale products to other businesses.
B2C eCommerce is an online transaction where a business sells goods or services to consumers. This is what comes to mind for most people when referencing eCommerce. This includes retail websites where consumers can purchase physical goods (such as clothing or food) directly from a business.
C2C eCommerce is an online transaction where a consumer sells goods or service to other consumers. This includes websites where consumers can resell their goods to other consumers like eBay.
C2B eCommerce is an online transaction where a consumer sells goods or services to a business. This includes websites where content creators can sell their services to businesses who are in need of content for digital marketing.
While eCommerce websites are built to sell products or services, some factors stand above others when considering the potential for an eCommerce site to be successful:
You want people to want to use your site. Although good UX Design does not cause people to purchase goods or services, it allows them to easily find what they need which makes them more likely to transact. A UX Designer must take the perspective of the end-user to define a user flow for your eCommerce site that both eases the customer journey and adheres to your brand. From making the prices of your items apparent on your site to simple navigation, user experience plays a HUGE role in whether a customer will purchase from your online shop or one of your competitors.
A seamless purchasing process is necessary for an eCommerce store to be successful. Consumers and businesses alike don’t want to jump through hoops to purchase an item; especially after they have spent time finding the item. Once a user lands on the product or service they want, the remaining steps to obtain the product or service should be concise and effortless. Minimizing friction is key here. Who doesn’t want to make a purchase in one click? The easier it is to purchase the goods or service you are selling in your online store, the more you will sell.
eCommerce website development must take mobile optimization into account from the start. With the vast majority of people around the world now surfing the web on their smartphones, it is without question that you will have mobile online shoppers. To accommodate these visitors, you must develop your site to be user-friendly for all form factors of smartphones and tablets. This includes accommodating not only current iOS and Android devices, but all past sizes of mobile devices and operating systems that your audience may use to view your site.
Based on your site’s core functionalities, integrations, user flows, and shopping cart, our development team scopes out the entirety of your site’s architecture. Our Lead Architect then produces a document that includes recommendations on the frameworks, services, and programming languages that will make up the entirety of your eCommerce store.
The chosen web host for an eCommerce store will either make or break the experience for visitors. With this in mind, our Lead Architect determines your website hosting platform based on the merit of applicable hosting services and their speed, accessibility, scalability, and security. During this step, we carefully set-up your secure hosting environment to account for high transaction volume at scale.
With the use of agile web development practices, our eCommerce developers build out 60% of your product backlog and leave 40% to be determined after development has begun. By building a sequential yet agile product backlog, our development teams are able to plan for building your eCommerce site per feature while also accounting for the unexpected.
With a checklist of best practices for eCommerce development, our team implements backend and front-end features step-by-step until each function is complete. Deploying a range of tests with the implementation of each feature, our automated and manual web tests ensure your code is both accurate and reliable.
Your MVP (Minimum Viable Product) is now live! At this stage, we test your product against real-world users and optimize features based on user feedback. If there are any additional features that did not make it into your MVP, this is also where they are implemented, tested, and deployed. We continue working with you to iterate upon your eCommerce site in order to achieve your business goals.
The site is easy to use and customer-friendly, reflected in the 45% increase in sales after its launch. SingleMind continues to provide general support and maintain a good, professional relationship. The team is honest, open, and responds to issues very fast, despite the time difference involved… I’ve really been satisfied with our relationship with them.
Director of Merchandising
The Juilliard School