We help forward-thinking leaders design, build, and launch exceptional digital solutions through a blend of AI, design, and technology.

Digital Transformation

Aiming to Build a Great Product? Stop Crafting a Useless Product Vision

When a project is unsuccessful, there could be many causes. However, lack of overall vision, and alignment among the team around that vision is a likely culprit. Every successful venture must grow around a strategic vision that the entire team is on board with. Here are 7 tactics we’ve used to ensure success and meet product goals on over 135 projects in the last 15 years.

Read More
1500 884 Singlemind

How to Sell a Product Vision to Narrow-Minded Leadership

If you’re a “PM”, you’re in the right place. This article is for those that find themselves drowning in the world of product development, where your vital work is often misunderstood or underappreciated. You know that when it comes to creating a product vision to build a product that meets business goals and ultimately, achieves product/market fit, you’ll experience pushback from senior management.

Read More
1500 884 Singlemind

Streamline Day-to-Day Processes: 5 Tech Solutions for Small Businesses

Being a small business owner, you undoubtedly know what it’s like to be feel overwhelmed with all the day-to-day tasks it takes to run a business. Even if you have enough employees and/or freelancers working for you, there never seems to be enough time in the day to get everything done. So, why would you consider putting one more thing on your to-do list, such as learning and implementing new technology in your operations?

Read More
1500 884 Singlemind

The Highly Underrated Secret to Quality UI/UX Design

The design process can be messy and monotonous. To reduce the propensity for error and create scalability, designers build out a design system. Most practically defined as “a set of reasonable patterns and behaviors that define the product”, a design system is a simple, yet seemingly revolutionary way to produce quality design work, efficiently. It is often described as the “single source of truth” for the entire team involved in a product’s development.

Read More
1500 881 Singlemind

An Intro to Enterprise Application Integration (EAI)

Enterprise application integration is a vessel of ease and efficiency. In its simplest and most practical form, EAI is designed to improve the connectivity of applications within an enterprise. Though the term “EAI” wasn’t coined until the early 2000s, the greater concept is decades old: find a way to seamlessly join multiple business-critical systems that are themselves, distinct.

Read More
1500 884 Singlemind

How to Improve the Conversion Rate on Your Ecommerce Website

Every month, more than 197 million people around the world visit Amazon.com. In fact, 25% of the world’s population are considered “digital buyers”. That’s nearly 2 billion people looking for an easier shopping experience, one that beats out physical stores and makes the purchasing process seamless. The growth potential for online stores is immense. Given the statistics, you’d be surprised at how many eCommerce sites still have a long way to go in effectively implementing user experience design to create a high-quality eCommerce store that converts.

Read More
1500 884 Singlemind

Serverless Databases: A Home for Cloud App Persistence

In my previous article, I talked about serverless architecture and some of the benefits this platform has to offer for writing web apps. The scalability of serverless applications is hard to refuse, and so the temptation is to dive right in and start writing code on AWS Lambda functions or Azure Functions. After diving in, however, you will quickly run into a problem: how are thousands or even millions of function instances going to talk to one MySQL database at the same time? If you are building a high-traffic application, this is going to quickly become a bottleneck. For example, the Azure Database for MySQL has an upper limit of 20,000 concurrent connections. Each Function or Lambda instance is going to have its own connection to the database, and so that’s just not a viable solution.

Read More
1500 881 Singlemind

3 Effective Tips to Improve Your Brand Design

What is a brand, when you really think about it? A few professional ex-colleagues I know often think of a brand as the visual assets that represent the company – such as the logo they use, or the color palette they identify with, or a brand/style guide. Strangely enough, both of them worked for the same creative agency. Their answer is wrong. It’s true that these are components of a brand (a visual brand identity)… and for some companies, this might be the only effort they’re actively willing to dedicate to branding. But a logo does not begin to encapsulate what a brand is, let alone how important it is to a company’s success.

Read More
1500 881 Singlemind

The Benefits of Continuous Integration

Think about the 100+ decisions that each person has to make every day. Each person only has a limited amount of bandwidth to commit before needing to retire for the day. When it comes to software development, this prime bandwidth is precious. Automation through Continuous Integration (CI) can reduce the workload stress of both Agile development and deployment teams significantly and free up attention for important tasks that require human intervention. Be it code reviews, test cases, security checks, or deployment, automation through CI can help save time and reduce the odds of a system failure.

Read More
1500 881 Singlemind

How to Manage an Agile Development Team’s Project Budget

There are sometimes challenges around explaining what “Agile Development” means. The word “Agile” can lead people to think that it means sloppy or without planning. The biggest piece of practicing agile software development that belies that notion is sprint planning. Regular sprint planning meetings lend structure to an agile process. Sprint planning meetings give the product owner and the team a chance to break up work in a reliable way.

Read More
1500 881 Singlemind