We help forward-thinking leaders design, build, and launch exceptional digital solutions through a blend of AI, design, and technology.

The future of salon scheduling & mobile eCommerce

ORA Cosmetics logo

Ahmad and Nouf Hasawi are successful salon owners, entrepreneurs and an extraordinary husband and wife team. With Nouf as a Saudi Arabian Social Media Influencer and Ahmad as a business prodigy, the husband and wife team are quickly becoming prominent business figures in the growing digital landscape of Saudi Arabia.

A photo of the ORA Cosmetics salon

Ahmad and Nouf approached Singlemind in late 2018 with the goal of leveraging technology to scale ORA Cosmetics, their salon business. They needed a more efficient way to manage appointment scheduling and wanted to transform the shopping experience for their growing customer base by empowering their users to shop from home. In other words, the ORA team wanted to offer their customers an elegant digital experience for ordering cosmetics, scheduling appointments, and paying for salon visits.

They were on the hunt for a customer facing mobile portal with a seamless user interface; one that would encourage consumers to interact with the salon on a regular basis. Ahmad and Nouf also needed a backend management system – a restricted area of the site that would allow them to easily create new products, manage stock, set prices, define currency exchange, and efficiently manage appointment scheduling.

An image depicting the wireframes we made for ORA Cosmetics

Ahmad and Nouf relied on our team as subject matter experts in building their mobile application and website, as we partnered to identify outlying product needs and scope out new features. Ahmad was an excellent product owner throughout our entire engagement. He submerged himself in the product design and development process by taking ownership of project expectations. Our team developed the ORA Cosmetics iOS mobile application in the open source, cross-platform framework React Native. To build the administrative website, we utilized Magento Community Edition, an open-source eCommerce platform.

The ORA Cosmetics app and administrative website were completed in just under 8 months. The user-friendly mobile app offers a number of touchpoints for users to frequently interact with the ORA brand, purchase cosmetics, and book salon appointments. The administrative website has been integral to optimizing the inventory management process as the business scales. We have continued our engagement with Ahmad and Nouf to expand beyond the MVP and implement additional features to the mobile app and administrative site. The next phase of the ORA Cosmetics administrative website will allow employees to view and manage their own schedules; creating even more autonomy amongst staff.

Two phones using the ORA Cosmetics app for IOS

Beyond the Ora Cosmetics app and website, Ahmad has ideated a companion app that will bring the “gig economy” to cosmetics, allowing drivers to schedule cosmetic pickups and deliver to customers located near the salon. We look forward to continuing our partnership with the ORA Cosmetics team and, hopefully, expanding their eCommerce and scheduling mobile application to the states!

ORA Cosmetics logo banner