We help forward-thinking leaders design, build, and launch exceptional digital solutions through a blend of AI, design, and technology.

Why Does UX Matter?

Sketch book with user experience drawings for web app

User experience, UX, means generating elegant interfaces that promote a user-friendly experience. What makes an interface, well, elegant? 

Simplicity: Consistent, balanced design with a clear directive will guide user exploration. Tasks should be completed efficiently with minimal user activity. 

Responsivity: Generate optimal viewing experiences. Layouts should be adaptable, that is, responsive to their environment. 

Relatability:Understand your demographic, and encourage feedback. Without consideration of your audiences’ needs, design flops. 

Inevitability: We make mistakes! Testing your product, and allotting for user error will prevent future frustration. UX is necessary for producing pleasant interactions with your interface, but why? 

UX is… likely already in use. Maybe your design process has no definable organizational structure, but you’ve probably considered your users’ needs. You value what your targeted audience values, that is, obtaining a goal or receiving information. 

UX is… a methodology, a process that encourages and improves design. It is an empirical process, or method of production, that is well received and works well. 

UX is… accessible, and not complicated to understand. UX incorporates multiple disciplines, and does not require design expertise to produce user-centric products.

UX is… encouraging of customer loyalty. Producing user-centric experience reinforces customer value, and emphasizes their importance. Does this mean the customer is always right? Yes, and like customer service, serves to build better relationships with the client. 

UX is…conscious of user feedback. Discussion consequently encourages great experience, and improves imperfections. This method also encourages involvement with your targeted audience, ensuring integration with the community and recognition of your expertise. 

UX is… a research tool. Underlying problems are not always obvious. Understanding the real concerns users encounter can help prioritize design strategy and provide a basis to further improve your product.

Amy VanderZanden