UX design is the backbone of any website and plays a crucial role in determining the conversion rate. A good UX design includes not just an intuitive user flow and an eye-catching layout, but also a great user experience that elevates the browsing experience for visitors. To improve the UX design of your website and increase conversion rate, here are 4 ways to consider:
Design a Clear Call to Action (CTA) Button
- CTA buttons guide users towards conversion and should be placed on every page of the website. It has been observed that websites with clear CTAs have higher conversion rates. To make the CTA stand out, use contrasting colours and action-oriented text with a word count no more than five words. Also, keep the CTA above the fold for easy visibility to users.
Catch Your 404 Errors
- 404 errors can drive users away from your website, so it’s important to find and fix them as soon as possible. Instead of the standard “404 error: page cannot be displayed” page, personalize the error messages to make them more friendly and appealing. Use relevant, entertaining images and add a personal touch to the error text to assure users of a smooth browsing experience.
Use Authentic Images
- Images can make a webpage visually appealing, but using stock images can do more harm than good. Users can easily spot stock images and lose interest, while original photos have a more realistic approach and can connect with users better. Use authentic images to make your website stand out and appear more professional.
Conduct User Testing
- User testing allows you to gather feedback from real users and understand how they interact with your website. This can help you identify any pain points or areas for improvement in the UX design. Use the feedback to make necessary changes and improve the overall user experience.
By following these tips, you can improve the UX design of your website and increase the conversion rate. Remember, a great user experience will convert visitors into leads, buyers, and brand advocates.